If some company is advertising products thatare significantly cheaper ttum any of their com-petitors, there may be a few reasons why this is Legltfnrate bargafrL The company is usingthe deul as a loss leader to attmct crastomeis. All brrsinesses do this as a matter of corrrse, inthe belief that once a customer is in tire store,they will brry more than past the special deul. Ifthis is the case, the "deal'...